How do you shine a light on the future of financial services?
Suncorp
Suncorp Group’s people strategy is designed to equip employees with the skills and ways of working to meet the changing needs of the business – and society. Yet while its people were challenge-ready, they had already been through years of organisational change and still lacked the specific clarity and focus of how it all fit in with the big picture.
Added to this, Suncorp Group was navigating an uncertain landscape of a national talent shortage, the ‘Great Resignation’ and helping get customers back on their feet during the devastating Northern NSW and QLD floods. More than ever, they needed a meaningful way to attract, retain and grow high-performing talent, all while staying true to its purpose: Building futures and protect what matters.
Chase the sun: The continuous pursuit of purpose.
Using innovative technology to uncover qualitative insights at quantitative scale, we tested, validated and refined Suncorp’s current EVP to unlock its three top differentiators as an employer: Investing in the success of its people, dedication to continuous improvement, and the opportunity to make a meaningful impact in customers’ lives.
From these key insights, ‘Chase the sun’ was born. A new employer brand that acted as both a tangible and inspirational platform to bridge the gap between Suncorp Group’s aspired people strategy, and the day-to-day experience of its employees. Rolled out across a series of key channels and moments, we helped embed ‘Chase the sun’ into the lived culture of the organisation through bespoke assets such as brand guidelines, tone of voice workshops, leadership training and onboarding, team meetings, recognition programs, KPIs and a hands-on recruitment toolkit.
The ROI on relevance
Launched in market during record high job ads and lows in application responses, Suncorp Group: