How to create an EVP with impact in 60mins

At We Are Unity, we like to think of an EVP as the psychological contract between your organisation and your people. It’s a promise with the power to excite, engage and inspire trust in your current and future people. And whether your organisation already has an Employer Value Proposition or Employer Brand, or you’re just considering the value one could bring, as we move through the next chapter of change, now is the time to reset expectations and realise the full potential of your EVP to drive commercial outcomes.

Our latest Unity Bites event, delivered via webinar to our community was on the topic: 

How to deliver an EVP with impact in 60mins. 

Run by our brand specialist Jonathan Pease and Rachel Wotherspoon, they took a deep dive into the following principles.

Principle 1
How a focused problem statement and Data-Driven Creative can be used to super-boost the ROI of your EVP.

Principle 2
How your EVP can unite hearts and minds behind your Company Vision, and inspire the commitment and sense of urgency needed to achieve it.

Principle 3

The importance of stress-testing your EVP concept to make sure it’s resilient enough to withstand whatever change comes your way.

You can download our summary on a page here and make sure you don’t miss out on any future events by signing up here.

If you'd like to know more about our approach to EVP and Employer Branding please get in touch with nicola@weareunity.com for a friendly chat.