Our Culture
Diversity of thought
powers innovation.*
*Including, our own.
Our Agency has been formed with the same principles as our work: That the end result is always better when different perspectives, capabilities and experiences come together as one.
Our Purpose
We feed the human need to contribute and grow.
Our forever reminder of why we exist.
The universal desire to be part of something bigger.
A unique blend of the science and humanity in everything we do.
Ambitious, nurturing and inclusive, all in one.
Behavioural Science tells us that most of us want to be part of something bigger than just what it says on our social profiles or business cards. That we’re wired towards a need for doing meaningful work, and making an impact within our own unique ecosystems.
From corporate to government and start-up, we partner with some of the most complex organisations and well known brands to unleash their full potential. It’s not always easy, but when we stay true to our North Star, we always know we’re still heading in the right direction.
One Agency
What it’s like to work with us.
We started as a tiny team of three and one big idea. Almost a decade in, our names, offices and hairstyles have all changed, but we’ve never forgotten that people, and their growth and contribution, are our reason for being.
We know that when you bring such an eclectic team of people together, you grow a culture that’s just as unique. As industry leaders that continually explore new and smarter solutions, we never stop asking why until we get to the root cause.
Our clients come to us because we challenge them to consider ways of thinking and doing they’ve never considered before. Together as one agency, we dream up ideas bigger than expectations, deliver commercial outcomes that future-proof our clients’ businesses, and never forget to enjoy a few laughs along the way.
Say hi!
Our Brand
Smart
We bring a unique blend of expertise, and plenty of passion for what’s happening out there in the world of work. (And no matter what our business card says, we're always creative.)
Curious
We always start by asking, “Why?” As strategic (out of the box) thinkers, we can’t help but explore problems from different perspectives and points of views.
Playful
While we love to experiment and make collaboration fun, we never forget how important our relationships are to us.
Commercial
We value outcomes over outputs and unleash our inner-entrepreneurs both in the way we speak – and act.
Our Leadership Team
We unite different perspectives.
Blue sky thinking. Sharp commercial focus. Former diving champion. Newish stepdad. White-board enthusiast. Professional storyteller. Dog mum. Dog dad. Dad of four. Predictive analytics specialist. Critical thinker. Motorbike rider. Foodie. Film director. Friend. Econometrician. Problem solver. Design aficionado. Client collaborator. People people. Humans.
Nat Cagilaba
Managing Director
Rachel Wotherspoon
Strategic Communications Lead
Reetta Makinen
Head of Culture and Performance
Jonathan Pease
Executive Creative Director
Ben Bars
CEO
Our Behaviours
What it’s like to be part of our world.
Whether you’re part of the team, or are partnering with us to achieve amazing things, we look to five Behaviours that make us, us. Because when we live and breathe each one, we experience the confidence to speak up, think differently and be radically transparent. And that’s when the best ideas, outcomes and experiences happen.
Interested in a career with us? We’re always open to meeting interesting people, so let’s connect.
I’m in!
