How do you give Australia’s leading finance conference a fresh perspective?

Sohn Hearts & Minds

Founded in 2016, Sohn Hearts & Minds Investment Leaders Conference is Australia’s premier investor event. Dedicated to raising funds for medical research, it is Australia’s largest single fundraising event of its kind.

Eight years in, we needed a provocative brand platform to welcome guests back to the home of the conference (the Sydney Opera House), whilst looking firmly forward to a radically transformed future.

Insight
The world is changing faster than ever. A lot of that transformation is being experienced in the financial and medical research industries.

Now more than ever, people need to forget what they thought they knew… and see the world through fresh eyes.

Idea
Think. Unthink. Rethink. is a call to reconsider old ways of thinking by broadening horizons, subverting expectations and re-examining the future with fresh eyes and fresh context.

Bringing it to life
The core brand idea of seeing the world through new eyes was brought to life through a distinctive glass lens device – laid over a suite of symbols and provocative headlines – refracting and reframing them into something familiar, yet new. The creative was expressed across a broad suite of comms, including print and digital advertising, OOH installations, PR, stage design, website and event collateral.

+$65M

Raised for medical research

“SH&M is a monumentally impressive event. Truly, every touchpoint of it was slick and high level (from the insights through to the pre and post event comms) and the fundraising total is an enormous credit to you.”

– Founder and CEO, 2023 Speaker