The awesome power of culture in the face of crisis
In the latest Catalyst Conversation, Frucor Suntory CEO Darren Fullerton joins Ben Bars to discuss the business challenges of a distanced world and the role culture can play in bridging those gaps.
Conversation highlights:
Through the undeniable power of first impressions, an organisation’s ‘corporate furniture’ (vision, mission, purpose etc) are a highly effective way to make the biggest impact in the smallest space.
Innovation is more than a behaviour, it’s a mindset – effectively guiding everything from decision making and hiring to creating a psychologically safe culture.
The Frucor Suntory partnership strikes a balance between global leverage and cultural cohesion. Building an effective brand is about establishing clarity of culture rather than diluting it.
The industry’s laser focus on engagement has, in some circumstances come at the cost of the pace of progress. Chasing engagement scores can lead people to protect relationships and reputations over the interests of the business.
There is a great opportunity in being a challenger brand to build an outcome-driven culture that aligns your people’s fulfilment with the organisation’s success.
Keen for more?
Great news for organisations with international partnerships – people who immerse themselves in cultures outside their own are more creative and innovative.
Watch the full discussion below, and catch more insightful Catalyst Conversations here.
