Linking EX to commercial opportunity
“Popular entertainment org. seeks internal, culture-driven solution to elevate content, sales and revenue.”
Despite a strong audience, our entertainment client was dealing with a large editorial cost base and facing declining advertising revenue (no doubt, in part due to the rise of social media platforms like Facebook). Significant cultural barriers were holding them back from realising their potential to create great editorial content and sell higher yield deals.
We Are Unity deployed an evolutionary algorithm to quantify the connections between employee experience and editorial content, as well as between employee experience and sales.
Not only did our research show strong relationships between EX and business outcomes, it also uncovered a $4M opportunity to realise additional value for the organisation through a focus on collaboration, sales incentives, leadership and workplace design.
As a result of our collaborative work, we predicted:
Improved sales performance with a 6% sales target increase
Improved article quality with a 20% viewership increase
There is no silver bullet for better outcomes. Every organisation is different, and solving their problems requires understanding their nuances.
It is clear however, that employee experience is inextricably to commercial impact. Furthermore, understanding (and clearly communicating) the impact of people on performance is a critical step to enabling leadership buy-in.
